compare · vs simplepractice

Better vs SimplePractice

SimplePractice is the incumbent — and, since its private-equity ownership, the reason a lot of therapists are shopping. Here's an honest, receipts-first comparison. Verify every number against current published pricing before you decide.

What matters
Better
SimplePractice
Who owns it
Clinician-founded, independently owned — answers to therapists
Private-equity owned
AI add-on
None, by design — see The Human Standard
Sells a paid AI note-taking add-on ($35/mo Note Taker)
Pricing shape
One flat $60/clinician — everything included, no tiers
Tiered plans; features gated to higher tiers
Insurance billing
Included — 120 claims per seat, per month; flat published rates past that
Included in higher tiers
Card processing
Stripe, 2.9% + $0.30
3.15% + $0.30
Data if you leave
Free full export, anytime — the No-Hostage Guarantee
Export available
Built by
Practicing psychologists running a live multi-state group
Software company

Competitor details are best-available estimates as of July 2026 and vary by plan tier — verify current pricing at the source before relying on them. No trash talk: SimplePractice is a capable product; this is about ownership, AI stance, and pricing shape, which are matters of fact.

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